Sinorbis – Leader in China Digital Marketing

Sinorbis worked to create a desktop Chinese website and standalone mobile site for UTAS in China. These websites are both locally hosted and SEO friendly and our teams also worked with UTAS to provide services such as domain and server purchase and maintenance throughout the service term. 


In order to deliver results, the UTS:Insearch website needed an audience. Sinorbis has been implementing a full Search Engine Marketing strategy including URL restructure, TDK optimisation and content optimisation that has resulted in increased daily traffic from local search engines.

The Sinorbis-Netconcepts group worked to enhance site exposure and SEO traffic for Canon by achieving first page search engine rankings for targeted keywords across Baidu, Sogou and Haosou.

A comprehensive SEO undertaken by the Sinorbis-Netconcepts group has seen Sephora’s web traffic improve significantly on both their mobile and desktop sites. The conversion rate of both sites also improved with the introduction of new layouts and channel planning tailored to suit their customers.

The Sinorbis-Netconcepts group worked with Farfetch’s Chinese website over a period of six months to optimise and localise all content on their website in order to deliver improvements in web traffic and search engine rankings.

Zurich Tourism gave the Sinorbis-Netconcepts group full back-end access for their Chinese website (which is hosted in Hong Kong) for an in-depth three-month SEO project. Throughout the project period, both our technology and SEO teams were hard at work optimising every aspect of the website; including its improving its information structure and TDK keyword rankings. This project has greatly benefitted Zurich Tourism’s efforts in China with increased search engine ranking and traffic levels as well as greater rankings for Swiss travel related keywords.

In a twelve-month period, the Sinorbis-Netconcepts group was able to increase the search engine traffic of Air China’s local website by almost 300%. Target keywords such as ‘flight ticket inquiry’, ‘flight ticket booking’ and ‘flight ticket’ ranked on the first page of Baidu and keywords such as ‘airline’ also ranked in the top three position on Baidu.

The Philips website is divided into three main channels; Men’s care, Mums and Infants and Kitchenware. By increasing the quality of long tail keywords to achieve first page ranking, the Sinorbis-Netconcepts group was able to increase the searching traffic of the website by 150%, 87% and 103% respectively. Many of the brand’s target keywords now have a first page ranking on Baidu search engines.

The Sinorbis-Netconcepts group worked with hotels.cn to re-launch their Chinese website, focusing on improving traffic and conversions from non-branded keywords whilst also improving user experience. After the implementation of our Search Engine Optimisation initiatives, the Baidu index of hotels.cn increased from 3,200 to 1,684,870 (526%). User experience was improved through the new design of the website which featured highly effective optimisation strategies.