WeChat marketing: harnessing China's premier social app for strategic outreach.

Get your WeChat marketing off to a good start

Setting up a WeChat account an be challenging with the different types of WeChat Official Accounts to choose from. We’ll guide you in selecting the ideal WeChat account, ensuring your social media marketing in Asia starts on the right foot.

WeChat templates

Your WeChat configuration and automation needs covered

Success on WeChat hinges on a well-configured official account. We’ll make sure your official account ticks all the boxes for a seamless user experience


Let us take care of the paperwork

We’ve simplified the WeChat official account setup process, providing you with a clear list of requirements. We’ll also liaise with Tencent on your behalf, to resolve any application issues.


Content and creative produced by Chinese digital marketers

Consistently creating visual WeChat posts can be difficult – especially with limited resources. Our team of Chinese creatives crafts and publishes up to three diverse posts weekly.

Feel confident about the customer experience

Establishing a social media presence in China means engaging in two-way communication. Our team can handle frequently asked customer inquiries and implement an escalation plan, so you can rest assured that your brand is in good hands and that your customers have a positive experience.

Frequently asked questions

WeChat offers several types of accounts tailored to meet the needs of different organizations. The two main account types are:

Subscription Accounts

Subscription Accounts are suited to bloggers, key opinion leaders (KOLs) and media sites who tend to push content frequently. These accounts allow for frequent updates and push notifications to subscribers' feeds and can be found in the subscriptions folder of their inbox. This makes subscription accounts ideal for delivering news articles and promotional content.

Service Accounts

Service Accounts are more focused on communication and interaction, promoting or delivering services. They’re also better suited to relationship management and build brand loyalty. Unlike Subscription Accounts, Service Accounts offer more extensive customization options and support advanced features such as integration with WeChat Pay and WeChat Mini Programs.

In general, we recommend organizations opt for a Service Account rather than a Subscription Account as it is available for international organizations, content is more visible and allows you to use third-party WeChat account marketing tools. For a deeper dive, download our guide on Social media account creation in Asia to learn what requirements are needed to create a WeChat Service Account and other channels such as Little Red Book, WhatsApp, LINE and Douyin. 

See Sinorbis in action 

Get a personalised demo to see how Sinorbis can help bolster your digital experience in Asia.