Mobile marketing is becoming increasingly important for businesses looking to tap into the Chinese market.
China leads the way in mobile penetration, with the Chinese market being the largest mobile market in the world. WeChat is a Chinese mobile app that is taking over the country. With over 840 million monthly active users, WeChat marketing presents significant opportunities for brands seeking to engage Chinese mobile users.
More than just a messaging platform, WeChat contains over ten million third-party apps. Almost any company or organisation can make an app, known as an “official account” on WeChat to promote their products and services. This app within app functionality allows individuals with accounts to access features like direct messaging, voice messaging, purchasing products, making payments and tracking deliveries as “official accounts” act like a web page for each brand.
To further your understanding on mobile marketing in China, here are some informative article:
Our experienced and innovative team will work with you to discover how you can better attract your Chinese audience through mobile websites, apps and advertising. Whether you want to optimise user-experience for mobile customers, integrate a mobile SEO strategy or promote your business through mobile advertising, the Sinorbis team will work with you to develop a strategy to meet your needs.