Our mission: Building the software, services and systems that power organisations willing to expand into Asia.
Who Is Sinorbis?
Sinorbis is a multi-award-winning software company that empowers international marketing teams to effectively engage their audience in Asia at scale, saving both time and money while adhering to local regulations.
Our Story
2016 - 2018
Our debut
Born in Sydney in 2016, Sinorbis quickly expanded with branches in Shanghai and Colombo, unveiling our maiden platform by 2017.
We successfully raised funds in two rounds, amassing $4 million.
2018 witnessed our China app's commercial launch, bolstering our foothold in the Australian market.
Our pioneering tech bagged numerous accolades, including Mumbrella, B&T, and the Australia Business Awards.
2019 - 2021
Solidifying Our Footprint
Sinorbis' vision of bridging Western entities with Asian markets garnered further trust, proven by an additional $5.5 million from two fundraising rounds.
With a focus on the higher education sector, we successfully navigated the COVID-19 turbulence, introducing a comprehensive range of products tailored for China's digital marketing scene.
In 2021, the Financial Times heralded us as one of the rapidly expanding firms in the Asia-Pacific.
2022 - 2023
The Global horizon
Sinorbis embarked on a global journey, setting up representations worldwide.
Earning a repeat position, we made the Financial Times' list of the fastest-growing Asia-Pacific entities for another two consecutive years.
In the second half of 2023, we proudly unveiled the revolutionary Sinorbis Experience Platform - the world’s first digital platform allowing businesses to create, measure and optimise their digital presence across Asia.
Want to help write the next chapter?
Board of Directors
We can rely on our experienced board of directors who are committed to helping Sinorbis become the best marketing technology company for Asia.
They have been talking about us...
Sinorbis' CEO, Nicolas Chu discusses why many Western companies struggle to crack the Chinese online market with Chloé James on Sky News Business.
Looking for your next move?
We are growing fast and looking for driven people who want to join an amazing team! Checkout our linkedin page
Nicolas Chu
Nicolas Chu
As the CEO & Founder of Sinorbis, Nicolas is responsible for the strategy and development of the company.
A global digital thought-leader, Nicolas Chu has extensive experience in managing technology businesses, from start-ups to large corporates in Europe, the US and Asia Pacific.
He is an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney where he contributes to the intellectual life and public profile of the School of Marketing, the school of Information Systems and Technology Management and the Australian Graduate School of Management.
Prior to founding Sinorbis, he was the global President of HotelClub and Ebookers, two leading global online companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was acquired for US1.6bn in 2015.
Nicolas also spent eight years at Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. Under his leadership, the company became the leading online travel agency in the region.
Nicolas is a frequent keynote speaker at global conferences and is the author of the book “How to Succeed in an online Project” (6th Edition.
He holds an MBA from AGSM - UNSW Business School (Sydney), a Master’s degree in Computer Science Applied to Business Management from Denis Diderot University (Paris) and a Maitrise in History from the Sorbonne University (Paris).
Allen Qu
Allen Qu
Allen is the co-founder of Sinorbis. He is a leading authority on e-commerce and digital marketing in China and a successful entrepreneur.
Having founded Netconcepts China in 2008, Allen pioneered the Chinese search marketing industry based on cutting-edge technology and methodologies, applied specifically to Chinese search engines such as Baidu, 360, Sogou and Shenma. He is the chairman of the China SEO Ranking Award, the China SEO University and the Global Cross-Border E-Commerce Association.
He is a lecturer on Online Marketing for several master’s degrees at Beihang University and is a frequent speaker at Internet conferences around the world, including SMX, ad:tech, SES (ClickZ Live), TFM&A and Harvard University programs.
Andrea Gardiner
Andrea Gardiner
Andrea Gardiner is the founder and CEO of Jelix Ventures. Andrea is passionate about providing more investors, including women, with access to the exciting, high return asset class of startups, and is equally keen to encourage confidence through education about good investment and risk mitigation strategies. She wants angel investors to have great investing experiences so they will invest again and encourage their friends to invest in this economically important sector.
Andrea learned the importance of mitigating risk first as a world class climber, then as a capital markets lawyer and later an investment banker at Lehman Brothers.
She sits on the boards of Stone & Chalk, home to 100+ financial technology startups, tagSpace an innovative AR/VR platform powering social media, and Old Hundred, a US property management company. For the last 3 years she was a board member of Viostream, a video streaming software company.
Andrea is a graduate member of the Australian Institute of Company Directors (GAICD).
A natural entrepreneur, Andrea initiated and built a profitable cross border gearing loan business for HBOS, and earlier supported her World Telemark Ski Championship bid with a ski accessory business and her climbing career by taking to market an innovative new climbing tool.
Andrea has climbed all the big rock walls featured on the Apple screen saver.
Charles Parry Okeden
Charles Parry Okeden
Charles commenced his career in radio before moving to the world of out of home advertising, a sector which became a life-long passion. Charles spent 13 years at APN News & Media; firstly, with Buspak Advertising Group where he ultimately held its most senior sales position across Australia and New Zealand before moving on to the role of Sales Director NSW for the then newly formed APN Outdoor.
In 2005, Charles’ entrepreneurial spirit saw him co-found Executive Channel which sold its Australian operations to oOh! Media in 2016, whilst retaining operations across Australia, the UK, France and Germany.
In 2008, Charles established a highly successful B2B business model with the launch of Media i. Today Media i is Australia’s most consumed trade channel amongst media agency personal and forms part of Executive Channels holdings where he remains Global CEO.
Elsa Van Wijk
Elsa Van Wijk
Elsa van Wijk is an experienced commercial lawyer, having worked at Allens and Baker McKenzie prior to moving in-house. She is admitted to practice in NSW, QLD and the UK and has worked at a senior level at a number of multinational organisations, advising on corporate and commercial law, intellectual property and data and technology issues in APAC and Europe.
Elsa also has post graduate qualifications in corporate governance and has held a number of governance roles.
MediaWeek TV reported how Sinorbis offers a cloud based solution that enables Western companies to perform Digital Marketing in China.