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Whitepapers

  • The Learning Dragon – Part 2

    Published  8th Mar 2017

    In this 2-part whitepaper Sinorbis analyses how Chinese students select an overseas school or university and then makes recommendations on how Australian Schools and universities can effectively market to them.

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  • The Learning Dragon – Part 1

    Published  8th Mar 2017

    In this 2-part whitepaper Sinorbis analyses how Chinese students select an overseas school or university and then makes recommendations on how Australian Schools and universities can effectively market to them.

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  • The Rising Dragon

    Published  7th Sep 2016

    Sinorbis' draw on the latest information from around the world to present you with a clear picture of the Chinese traveller.

    Free Download
  • Stoking the Dragon

    Published  31st May 2016

    Sinorbis' experts explore the issues that Western companies face in approaching the once-in- a-century consumer marketing opportunity that is China.

    Free Download

Guides

  • Free Ebook: A 101 guide to successfully launching a Tmall Global store

    Published  3rd Mar 2017

    Tmall, the B2C arm of the Alibaba group, is the largest eCommerce platform in China. With over 400 million active users posting over 20 million comments and reviews daily, the platform is transforming how Chinese consumers shop and interact with international brands.

    Our ebook is your one stop shop for everything you need to know about entering and flourishing in this digital retail space. You’ll discover:

    The true scope of the Chinese eCommerce opportunity
    What’s actually driving demand for international products
    A deep understanding of the Tmall ecosystem
    A breakdown of store types, costs, logistics and features
    An analysis of two high-profile fashion brands and their contrasting experiences with Tmall
    And most importantly, the 3 success factors for launching your Tmall Global store.

    Fill in the form on the right to download this ebook. We will also subscribe you to our newsletter to keep you updated on the latest in digital marketing in China.

    Free Download
  • Chinese online consumers

    Published  6th Sep 2016

    Our 10 point guide on targeting the Chinese online consumer

    Free Download

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