From Marketers to Marketers: Learn the best practices in Chinese digital 

Insights and Research

Whitepaper - The state of Chinese student recruitment post COVID-19

Download this whitepaper to learn how global universities can evolve their digital strategies and tailor offerings for Chinese international students in the changing post-crisis world.

Webinar - Leveraging the power of digital peer-to-peer networks in international student recruitment

Watch this webinar to learn how to leverage the powerful digital peer-to-peer networks in your China recruitment strategy.

Webinar - Effective brand building in China in a new recruitment landscape

Watch this webinar to hear directly from experts on what successful engagement looks like in the major market of China.

Webinar - Chinese student recruitment during and after COVID-19

Watch our webinar with Marty Bennett to learn about Chinese international student recruitment in North America during and after COVID-19.

Webinar - Creating more effective online learning experiences for Chinese international students

Watch our webinar with e-learning specialists Bronwyn Leong and Lisa Vincent to help you provide a better virtual learning experience and drive better results!

Webinar - How will COVID-19 impact the student-agent-university relationship?

Watch our webinar with Robert Parsonson to learn about the COVID-19 impact on the student-agent-university relationship.

Webinar - Digital content strategy for Chinese students

Watch our webinar to learn how to develop a digital content strategy for Chinese international students.

Guide - Wechat marketing 101 

If you are looking to market and sell to Chinese consumers online, there’s simply no way around WeChat. Learn how to build awareness, engagement and loyalty on China’s super app.

Webinar - Tencent Advertising

Navigating China’s dynamic media landscape can be difficult for international education marketers. Watch this webinar to learn about Tencent advertising!

Webinar - KOL Marketing

KOLs are heavily influencing purchasing decisions and have changed the way brands reach and engage with their target audiences in China. Watch this webinar to learn about KOL marketing!

Webinar - WeChat Mini Program

Watch our webinar to learn how to incorporate mini programs into your Chinese customer journey.

Whitepaper - The Learning Dragon: 2nd edition – March 2019

While China remains the top source of international students globally, there are several signs this growth may soon start to slow down.

Guide - Chinese website 101

Did you know that 94% of Western websites cannot be loaded in mainland China? Learn how to create a high-performing digital presence for China’s unique online ecosystem.

Cheat Sheet - Chinese New Year Marketing

Our cheat sheet provides you with practical tips for running a successful Chinese New Year Marketing campaign.

Webinar - Digital marketing in China

If you have looked into promoting your brand or business to Chinese digital consumers, you’re probably already aware how difficult it can be to crack this market. But it's not impossible!

Webinar - WeChat marketing

From choosing the right type of WeChat official account for your business, integrating it with your web presence to creating relevant and engaging content to engage your followers – there’s a lot to learn!

Guide - The 10 point guide to target Chinese online consumers 

Our 10 point guide on targeting the Chinese online consumer

Webinar - Chinese international students

Watch our webinar to learn how to adapt your marketing message to appeal to Chinese international students in a changing global political climate!

Whitepaper - Stoking the dragon: Unlocking China's new generation of digital consumers - 2nd edition 

Learn what it takes for Western companies to attract, engage and sell to China's sophisticated digital consumers.

Whitepaper - The Rising Dragon: Touring with the Chinese traveller 

Sinorbis' draw on the latest information from around the world to present you with a clear picture of the Chinese traveller.

Guide - Free Ebook: A 101 guide to successfully launching a Tmall Global store 

Tmall, the B2C arm of the Alibaba group, is the largest eCommerce platform in China. With over 400 million active users posting over 20

Presentation - Capitalising on the new generation of Chinese consumers

Today China already makes up 25% of the world’s online population and continues to grow by over 44 million internet users every year. Learn how you can capitalise on the opportunity.

Report - China Ready Index

Are Australian businesses equipped to capitalise on the growing demand from Chinese consumers? Find out in this free report.

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