From Marketers to Marketers: Learn the best practices in Chinese digital

Access China Summit

Access China Summit - 21 June - Sydney - Australia

With a market worth $91.3 billion in 2015 alone, it’s no wonder that many Australian businesses see this as the opportunity of our lifetime. However, doing business in China can be extremely difficult; it’s very easy to get it wrong and very hard to get it right. The digital ecosystem is completely different to the rest of the world, there are regulatory hurdles, legal challenges and cultural differences to navigate.

Topics covered include Profiling the Chinese Digital Consumer; How to Develop your business with Chinese Customers from your home Market; Opportunities and benefits of the ChAFTA; Cracking the Chinese Search Marketplace; Maximising WeChat’s Mobile Platform; How to succeed in the Chinese APP Economy; Cross-Border e-commerce for Australian Marketeer; The Chinese forms of payment; Understand the Chinese mobile marketing landscape; Future challenges and opportunities.

The content for the Access China Summit has been crafted by in conjunction with our advisory board of industry and government experts. An agenda built by the industry, for the industry.

June 21, 2017 8.30am - 6.00pm
Barangaroo, New South Wales, Australia

Next Sinorbis University Event

Insights and Research

Whitepaper - The Learning Dragon – Part 2 - The Learning Dragon – Part 2

In this 2-part whitepaper Sinorbis analyses how Chinese students select an overseas school or university and then makes recommendations on

Whitepaper - The Learning Dragon – Part 1 - The Learning Dragon – Part 1

In this 2-part whitepaper Sinorbis analyses how Chinese students select an overseas school or university and then makes recommendations on

Whitepaper - Stoking the Dragon: Unlocking China's new generation of digital consumers - Stoking the Dragon: Unlocking China's new…

Sinorbis' experts explore the issues that Western companies face in approaching the once-in- a-century consumer marketing...

Whitepaper - The Rising Dragon: Touring with the Chinese traveller - The Rising Dragon: Touring with the Chinese traveller

Sinorbis' draw on the latest information from around the world to present you with a clear picture of the Chinese traveller.

Guide - The 10 point guide to target Chinese online consumers - The 10 point guide to target Chinese online consumers

Our 10 point guide on targeting the Chinese online consumer

Guide - Free Ebook: A 101 guide to successfully launching a Tmall Global store - Free Ebook: A 101 guide to successfully launching a…

Tmall, the B2C arm of the Alibaba group, is the largest eCommerce platform in China. With over 400 million active users posting over 20