Sinorbis
Sinorbis
Sinorbis
Sinorbis

From Marketers to Marketers: Learn the best practices in Asia digital 

Insights and Research

How to use WhatsApp to increase your reach and engagement in Asia

Webinar

Watch the recording to learn how you can use WhatsApp to increase your reach and engagement in Asia.

How to open an official account for your organization on Asia's most popular social media platforms

Guide

If you are looking to establish or enhance your presence on Asia’s most popular social media platforms including WhatsApp, WeChat, LINE, Douyin, and Xiaohongshu, this guide is for you.

Shifting global student demand: Asia's role in diversification

Whitepaper

This whitepaper from TOEFL® and Sinorbis explores Asia's critical role in global higher education recruitment amid changing student demand.

WhatsApp marketing 101

Guide

If you’re looking to engage an audience in Asia, WhatsApp is simply a channel that can’t be ignored. Download the guide to unlock the full potential of WhatsApp marketing for your business in Asia.

Vietnam Country Guide

Guide

Unlock Vietnam's education market potential with our comprehensive guide. Understand trends, student profiles, digital strategies, and more.

India Country Guide

Guide

India presents a huge opportunity for international student recruitment. Our guide sets out the challenges and obstacles to consider in this market, and what strategies to implement for success.

Stoking the dragon: Unlocking China's new generation of digital consumers - 2nd edition

Whitepaper

Learn what it takes for Western companies to attract, engage and sell to China's sophisticated digital consumers.

WeChat for university marketers

Guide

We’ve built this WeChat guide to share the tips and tricks we’ve seen get results for real schools and universities: more high-quality applicants and better engagement with Chinese students.

Free Ebook: A 101 guide to successfully launching a Tmall Global store

Guide

Tmall, the B2C arm of the Alibaba group, is the largest eCommerce platform in China.

Top WeChat content for university recruiters and marketers

Webinar

Get insight into the top WeChat content driving Chinese student engagement.  Register to watch our webinar on the trends and challenges impacting higher education institution recruiters and marketers.

Using social media to recruit students from India & China

Webinar

A joint webinar with Study in the USA on how to use WeChat and WhatsApp to reach international students from India and China.

Capitalising on the new generation of Chinese consumers

Presentation

Today China already makes up 25% of the worlds online population and continues to grow by over 44 million internet users every year. Learn how you can capitalise on the opportunity.

Chinese Website 101

Guide

The 101 Chinese website guide for recruiters and marketers looking to better engage Chinese students

How to use digital marketing to help recruit Chinese students - better, faster, cheaper

Webinar

China has lifted its travel restrictions, so, how can North American universities & schools prepare themselves digitally to recruit Chinese students.

Navigating China’s ‘digital labyrinth’ now that Covid restrictions are lifted

Webinar

Sinorbis joins ICEF to discuss the specifics of today’s and tomorrow’s Chinese recruitment market and how to navigate the complexities of China-focused digital and online marketing efforts.

What is on the mind of Chinese Students? How to use digital to engage them

Webinar

Chinese Students have been starting to think differently. They are looking at different countries and different cities. Sinorbis joins The PIE to uncover what is on their mind.

Navigating China's new data privacy laws to connect

Guide

China’s digital ground rules shifted when the Personal Information Protection Law (PIPL) came into effect on 1 November 2021. We’ve unpacked the legalese to bring you some of the law’s key features

How to successfully run Chinese digital marketing campaigns to generate student leads

Webinar

Digital marketing campaigns are now crucial for education institutions to generate international student leads. How can your institution run digital campaigns in China to drive traffic.

Engaging Chinese students via digital channels

Webinar

Learn how China’s digital ecosystem is changing the way higher education institutions recruit and engage prospective Chinese international students.

Asia Atlas for university marketers

Guide

China may be the most challenging marketing landscape, but Asia's broader digital landscape is incredibly complex also – what works in one market won't necessarily work in another. 

Top Chinese student trends for marketers

Webinar

Do you know what's shaping the Chinese international student market? Watch our free webinar to discover the latest research, and analytics into the Chinese international student market.

WeChat 101 for China B2B

Guide

How to leverage China's super app in your business-to-business operations

Chinese students, uncoded

Guide

What university marketers need to know about changes to the world’s largest international student market

Using digital platforms to maximise Chinese international student engagement

Webinar

Australia’s higher education sector is facing a fresh set of challenges engaging with Chinese students, including China’s stringent new personal data protection laws.

The future of China recruitment: how to better engage Chinese students via digital channels

Guide

China’s data law pivot and breakneck digital evolution have upset business as usual for university marketers and recruiters – who in turn are under pressure to do more with less.

Navigating China's digital landscape to connect

Webinar

Chinese international student recruitment and marketing has undergone a seismic shift thanks to stringent new data privacy laws.

WeChat marketing

Webinar

From choosing the right type of WeChat official account for your business, integrating it with your web presence to creating relevant and engaging content to engage your followers.

How is the Chinese recruitment landscape changing and how do institutions need to respond?

Webinar

In partnership with The PIE, Sinorbis covers everything recruiters need to know to attract Chinese students in 2022.

How authentic engagements and data insights can optimise Chinese student recruitment in North America

Webinar

In this webinar partnered with Times Higher Education, a panel of experts discussed how you can develop targeted and culturally appropriate messaging for Chinese students.

The next boom: how UK universities can benefit from growing Chinese international student demand

Guide

The new winners in Chinese student recruitment will be the organisations that can best cut through the noise to connect. In this guide, we give you the tools you’ll need to start.

Bucking the trend: How US schools can grow Chinese student numbers

Webinar

The trends and tactics making waves in US recruitment.

Bettering China digital recruiting for American educators in 2022

Webinar

Watch our webinar to learn how American educators can better China digital recruiting in 2022

Latest trends of international Chinese students and how to benefit from them

webinar

Watch the webinar to learn how the Chinese market has changed over the last 18 months, and how recruiters can capitalise on these opportunities.

Digital customer journey mapping for China recruitment campaigns

Webinar

RMIT University discusses how mapping of core audiences and student journeys across Chinese digital assets boosted the performance of digital marketing campaigns.

The Rising Dragon: Touring with the Chinese traveller

Whitepaper

Sinorbis' draw on the latest information from around the world to present you with a clear picture of the Chinese traveller.

How Community College can successfully recruit students from China

Webinar

Learn from our panellists from San Mateo Colleges of Silicon Valley and Stony Brook University on how Community Colleges can market to Chinese students effectively.

Creating more effective online learning experiences for Chinese international students

Webinar

Watch our webinar with e-learning specialists Bronwyn Leong and Lisa Vincent to help you provide a better virtual learning experience and drive better results!

Digital content strategy for Chinese students

Webinar

Watch our webinar to learn how to develop a digital content strategy for Chinese international students.

Understanding the Chinese digital ecosystem and B2B online audiences

Guide

To reach and engage with Chinese business buyers, it is a must for overseas B2B companies to shift cross-border marketing to online. This guide has been created to help you understand the country's unique digital ecosystem and steadily build your B2B audiences.

Developing a B2B digital strategy for China

Guide

This guide is designed to help you set realistic goals and build a robust B2B digital marketing roadmap for China.

China Ready Index

Report

Are Australian businesses equipped to capitalise on the growing demand from Chinese consumers? Find out in this free report.

The 10 point guide to target Chinese online consumers

Guide

Our 10-point guide on targeting Chinese online consumers.

Chinese international students

Webinar

Watch our webinar to learn how to adapt your marketing message to appeal to Chinese international students in a changing global political climate!

Chinese New Year Marketing

Cheat Sheet

Our cheat sheet provides you with practical tips for running a successful Chinese New Year Marketing campaign.

KOL Marketing

Webinar

KOLs are heavily influencing purchasing decisions and have changed the way brands reach and engage with their target audiences in China. Watch this webinar to learn about KOL marketing!

Digital marketing in China

Webinar

If you have looked into promoting your brand or business to Chinese digital consumers, you're probably already aware how difficult it can be to crack this market. But it's not impossible!

The Learning Dragon: 2nd edition March 2019

Whitepaper

While China remains the top source of international students globally, there are several signs this growth may soon start to slow down.

Tencent Advertising

Webinar

Navigating China's dynamic media landscape can be difficult for international education marketers. Watch this webinar to learn about Tencent advertising!

Chinese student recruitment during and after COVID-19

Webinar

Watch our webinar with Marty Bennett to learn about Chinese international student recruitment in North America during and after COVID-19.

WeChat Mini Program

Webinar

Watch our webinar to learn how to incorporate mini programs into your Chinese customer journey.

Wechat marketing 101

Guide

If you are looking to market and sell to Chinese consumers online, and there's simply no way around WeChat. Learn how to build awareness, engagement and loyalty on China's super app.

Chinese website 101

Guide

Did you know that 94% of Western websites cannot be loaded in mainland China? Learn how to create a high-performing digital presence for China’s unique online ecosystem.

Leveraging the power of digital peer-to-peer networks in international student recruitment

Webinar

Watch this webinar to learn how to leverage the powerful digital peer-to-peer networks in your China recruitment strategy.

How will COVID-19 impact the student-agent-university relationship?

Webinar

Watch our webinar with Robert Parsonson to learn about the COVID-19 impact on the student-agent-university relationship.

The ultimate guide to B2B lead generation in China

Guide

How to leverage your digital assets to bolster your B2B lead generation in China? Discover top 8 strategies in this guide.

Effective brand building in China in a new recruitment landscape

Webinar

Watch this webinar to hear directly from experts on what successful engagement looks like in the major market of China.

The state of Chinese student recruitment post COVID-19

Whitepaper

Download this whitepaper to learn how global universities can evolve their digital strategies and tailor offerings for Chinese international students in the changing world.

Understanding the Chinese student and brand building in China

Webinar

Joined by Rutgers University and San Mateo Community Colleges, this PIE News webinar uncovers how you can adapt your China marketing to the new recruitment landscape.

A UK/EU perspective - Marketing to Chinese students in a changing world

Webinar

In partnership with Ecctis (formerly known as UK Naric), we take a look at how the trend of studying abroad has evolved with Chinese students changing plans and shifting preferences for overseas destinations.

How to develop an effective brand strategy to support Chinese student recruitment

Webinar

To help foreign universities build up the influence in the Chinese market, we partnered with Educated Solutions, a leading education marketing agency in the UK, for a webinar on developing an effective brand strategy for China.

Developing a digital strategy for China

Guide

Developing a successful digital strategy for your university in China is difficult. This guide has been developed to support universities in designing their own digital strategy for China.

Internationalising European higher education in the digital age

Webinar

We joined up with Times Higher Education for a webinar focusing on digital strategies to create and maintain relationships that are crucial for the future of your institution but also in shaping Europe as an attractive destination for future Chinese students.

Digital recruitment of Chinese students: Adapting to a post-COVID world

Webinar

We partnered with Study in the USA to understand the current challenges faced by prospective students and how institutions can cater their marketing strategies towards students in North America.

Want to learn more?