China has one of the world’s largest online communities; making digital strategies essential for any company looking to tap into the Chinese market. By utilising online channels, you’ll be able to improve your market performance as you better connect with consumers – but it isn’t as easy as it might sound.
The Chinese online ecosystem is unique and ever-changing. The way Chinese consumers use the web and interact with marketing content is completely different to the ways of western consumers. In fact, almost every online service available to western consumers is either unavailable to Chinese consumers or replaced by a local alternative – meaning your current online strategy just isn’t going to cut it for the Chinese market. For example, Google, Facebook and Twitter are not accessible in China, instead China has Baidu, 360 and Sogou (search engines), and WeChat, Weibo, Youku and Renren (social platforms).
Here are some interesting articles on doing business in China:
- Is it the right time to enter the Chinese market?
- The China Australia Free Trade Agreement - CHAFTA
- China’s market opportunity
- Popular Australian products & services in China
- Marketing to China: turning strangers into advocates
We have the local knowledge, experience, expertise and partners needed to empower your business to succeed in China. We will help you unlock the local market; discovering how to foster engaging and sustainable relationships with local consumers through a well defined Chinese Digital Marketing Strategy.
Our Chinese Digital Strategy Plans are custom made and based on deep multi-disciplinary research, data analysis, expert cross-industry insights and innovative best practices to ensure your success.