Our Mission: to connect Chinese demand with the rest of the world

Who Is Sinorbis?

Sinorbis is a multi-award-winning software company on a mission to bring marketing and selling to Chinese consumers within reach for any business by removing common market entry barriers through technology. We provide Western businesses with the world’s first integrated marketing platform to create, measure and optimise their Chinese digital presence.

Meet The Team

At Sinorbis, we have assembled some of the world's leading domain experts to support our best-in-class product and services. Our team has an unprecedented track record of success in China, Australia, Europe and the US.

Nicolas Chu

CEO & Founder

Dandan Cheng

COO & Co-Founder

Dhruv Parashar

CTO & Co-Founder

Our Story


The Idea

After having realised first-hand that there was a growing demand in China for overseas products and services but no easy technology solution to address it, Nicolas, while global President at Orbitz Worldwide discussed for the first time with his friend Allen Qu how they could build a platform to help connect the Chinese demand with the rest of the world. The idea behind Sinorbis was born (Sina=China, Orbis=World).


The Transition to the new Venture

After leaving Orbitz Worldwide following its acquisition by Expedia for US$1.6Bn in October, Nicolas flew to China to present the business to Dandan. After much discussion and a couple of glasses of wine, she decided to join the founding team as Sinorbis’ COO.


Hello World

The company started its operations in February, secured $1.6m from early investors and opened offices in Sydney, Shanghai and Colombo. Dhruv Parashar joined the founding team as CTO, leading the efforts to build Sinorbis’s state of the art cloud-based marketing platform.


The platform is live!

The company secured a second fund raising round of $2.3m and form its advisory board composed of highly respected thought leaders. The first version of its innovative cloud-based marketing platform was commercialised in July.


Market validation

Sinorbis gains significant traction and signs a diverse client portfolio, ranging from sole traders all the way to ASX Top 15 organisations with 30% of clients coming from overseas. The company’s bid to connect Australian businesses with Chinese consumer demand receives another vote of confidence in the form of $4m in Series A funding led by Jelix Ventures.

The software also receives the Australian Business Awards for New Product Innovation, the Mumbrella Award for Marketing Technology Company of the Year and makes the top 20 in the Anthill Smart 100 Index.

Want to help write the next chapter?

Board of Directors

We can also rely on our experienced board of directors who are committed to helping Sinorbis become the best marketing technology company for China.


They have been talking about us...

MediaWeek TV reported how Sinorbis offers a cloud based solution that enables Western companies to perform Digital Marketing in China.

Sinorbis's CEO, Nicolas Chu discusses why many Western companies struggle to crack the Chinese online market with Chloé James on Sky News Business.

Looking for your next move?

We are growing fast and looking for driven people who want to join an amazing team! Checkout our linkedin page