Tmall, the B2C arm of the Alibaba group, is the largest eCommerce platform in China. With over 400 million active users posting over 20...
A seamless cross-channel experience for Chinese consumers
The growing Chinese upper-middle class is generating an unprecedented demand for international products. With the majority of purchases happening on mobile, a seamless customer experience across channels is vital for brands looking to gain market share and increase the lifetime value of their Chinese customers. Sinorbis has the tools and expertise to help international consumer brands capitalise on a once in century opportunity.
Increase your digital reach with a mobile-friendly Chinese website
The most successful international consumer brands in China are focussed on building a complete digital experience to attract and engage shoppers, rather than just opening an eCommerce store. Delight your Chinese customers with a mobile-friendly, locally hosted website that is catered toward their needs.
Get your brand in front of the right audience
Chinese eCommerce success depends on a well-defined positioning and market awareness. Sinorbis can help you get your brand in front of the right audience through targeted promotion via vertical sites, online communities and shopping guides such as PClady, KIMISS, Babytree and SMZDM.
Drive relevant traffic to your eCommerce store to increase conversion
eCommerce sites such as Tmall, JD and VIP enable seamless transactions between international brands and Chinese consumers. Leverage our expertise and tools in Chinese social media, SEO, SME and display advertising to attract new and returning store visitors who are ready to buy.
Build and manage your online reputation in China
Chinese social media platforms and 3rd party websites are effective ways to build your brand’s online reputation. Sinorbis enables you to monito, carefully manage customer sentiment and smartly promote your brand reputation in a quality and safety sensitive market.
Measure your ROI for each channel
Successful retail marketing depends on a solid understanding of channel performance and the ability to correctly attribute sales to individual marketing tactics. Our insights and technology will give you a clear view on the channels that are having the biggest impact on sales, so that you can maximise your ROI.
Proudly serving brands like yours
Website traffic dramatically increased as a result of optimisation strategies implemented by our teams. By dramatically increasing the ranking of the brand’s keywords to the top three position, Citroen saw a huge jump in customers. This success was complemented by the fact that positive coverage about her brand online has now reached 80%.
The Philips website is divided into three main channels; Men’s care, Mums and Infants and Kitchenware. By increasing the quality of long tail keywords to achieve first page ranking, the Sinorbis-Netconcepts group was able to increase the searching traffic of the website by 150%, 87% and 103% respectively. Many of the brand’s target keywords now have a first page ranking on Baidu search engines.
A comprehensive SEO undertaken by the Sinorbis-Netconcepts group has seen Sephora’s web traffic improve significantly on both their mobile and desktop sites. The conversion rate of both sites also improved with the introduction of new layouts and channel planning tailored to suit their customers.
The Sinorbis-Netconcepts group worked to enhance site exposure and SEO traffic for Canon by achieving first page search engine rankings for targeted keywords across Baidu, Sogou and Haosou.
Given the nature of the high-end cosmetics industry, Estée Lauder needed to have product information on their website updated in a timely and efficient manner. Over the course of eight months, our team worked to increase the website traffic to 139% whilst also decreasing the brand’s CPC by 27%. Estée Lauder’s brand awareness and website traffic increased significantly, allowing the brand to reach their KPI.
Want to sell your product to Chinese consumers?
FREE EBOOK
A 101 guide to successfully launching a Tmall Global store
Our ebook is your one stop shop for everything you need to know about entering and flourishing in the Chinese ecommerce space.
