A seamless cross-channel experience for Chinese consumers
The growing Chinese upper-middle class is generating an unprecedented demand for international products. With most of purchases happening on mobile, a seamless customer experience across channels is vital for brands looking to gain market share and increase the lifetime value of their Chinese customers. Sinorbis helps international consumer brands capitalise on a once in century opportunity.
Increase your digital reach with a mobile-friendly Chinese website
The most successful international consumer brands in China are focussed on building a complete digital experience to attract and engage shoppers, rather than just opening an eCommerce store. Delight your Chinese customers with a mobile-friendly, locally hosted website and campaign landing pages that cater to their needs – created with our easy-to-amend, purpose-built templates.
Make sure your brand appears in relevant search results
Chinese eCommerce success depends on a well-defined positioning and market awareness. Sinorbis’ SEO tools and AI powered keyword recommendations can help you get your brand in front of a buying-ready audience. You can compare your ranking results with that of your key competitors on all four major Chinese search engines and track your website’s performance for branded, non-branded and custom keyword groups.
Build and manage your follower base on WeChat
WeChat is a powerful tool to build awareness for your brand and create a loyal brand following. Sinorbis enables you to create visually engaging WeChat content, as well as manage and analyse your follower base for maximum engagement.
Leverage our insight to optimise your digital presence
Digital marketing is always evolving, and brand marketers need to respond to opportunities, and changing user behaviours as they happen. Our advanced technology will help you stay ahead of the curve in an increasingly competitive for the attention of the Chinese digital consumers.
Measure your ROI for each channel
Successful retail marketing depends on a solid understanding of channel performance and the ability to correctly attribute sales to individual marketing tactics. Our insights and technology will give you a clear view on the channels that are having the biggest impact on sales, so that you can maximise your ROI.
Proudly serving brands like yours
A comprehensive SEO undertaken by the Sinorbis-Netconcepts group has seen Sephora’s web traffic improve significantly on both their mobile and desktop sites. The conversion rate of both sites also improved with the introduction of new layouts and channel planning tailored to suit their customers.
Given the nature of the high-end cosmetics industry, Estée Lauder needed to have product information on their website updated in a timely and efficient manner. Over the course of eight months, our team worked to increase the website traffic to 139% whilst also decreasing the brand’s CPC by 27%. Estée Lauder’s brand awareness and website traffic increased significantly, allowing the brand to reach their KPI.
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A 101 guide to successfully launching a Tmall Global store
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