In this 2-part whitepaper Sinorbis analyses how Chinese students select an overseas school or university and then makes recommendations on h...
Engage Chinese students at every step of their application journey
Chinese students are increasingly turning to digital channels to inform their international study decision. What’s missing for many Western learning institutions is access to the tools and an in-depth understanding of the digital ecosystem to reach them online. Sinorbis can help universities and schools to attract and engage Chinese students at every step of their application journey.
Build a Chinese website and landing pages that inspire
Creating Chinese websites and landing pages that inspire and engage with informative, easily accessible content are vital components of effective Chinese student recruitment marketing. Sinorbis can help you to easily build digital marketing assets that capture the imagination of Chinese students.
Reach students through relevant search results
Chinese search activity around education programs and international study destinations, follows a distinct pattern that is dictated by the term structure of the destination country. With Sinorbis you can be sure that your learning institution will be highly visible at those critical times through keyword analysis, SEO and SME activity powered by artificial intelligence.
Promote your school on Chinese social media
The lives of Chinese students are inseparably intertwined with digital media channels such as WeChat and Weibo. It’s no surprise that these channels also play an increasingly important part in their international study decision-making process. Sinorbis will help you increase awareness for your learning institution and everything it has to offer to the right audience, via the right channel
Spend your marketing budget where it will have the biggest impact
Marketing budgets for international student recruitment are tight and often spread thinly across multiple regions. Our insights and technology will give you a clear view on the channels that are having the biggest impact on Chinese student recruitment, so that you can maximise your ROI.
Leverage our insight to optimise your digital presence
Digital education marketing is always evolving and needs to respond to opportunities and changing user behaviour as soon as it happens. As a data-driven organisation, we use the latest and most advanced technology so that your learning institution can stay ahead of the curve in an increasingly competitive Chinese student recruitment digital landscape.
Proudly serving brands like yours
Sinorbis worked to create a desktop Chinese website and standalone mobile site for UTAS in China. These websites are both locally hosted and SEO friendly and our teams also worked with UTAS to provide services such as domain and server purchase and maintenance throughout the service term.
In order to deliver results, the UTS:Insearch website needed an audience. Sinorbis has been implementing a full Search Engine Marketing strategy including URL restructure, TDK optimisation and content optimisation that has resulted in increased daily traffic from local search engines.
Want to boost Chinese student recruitment at your university?
CASE STUDY
UTAS' Chinese website gets a makeover
Learn how Sinorbis helped the University of Tasmania transform their website and increase Chinese student recruitment by 44%.
FREE WHITEPAPER
Gain a deeper understanding of the Chinese students
In this 2-part whitepaper, Sinorbis analyses how Chinese students select an overseas school or university and then makes recommendations on how Australian Schools and universities can effectively market to them.
