UPDATE : Read the latest information from around the world as our experts present a clear picture of the Chinese traveller and show how businesses can capture the opportunity...
Chinese traveller: A memorable journey starts online
There’s a new breed of Chinese traveller emerging. Curious for new experiences, millennials venture far beyond the boundaries of previous generations. And their journey starts with online research. Sinorbis helps tourism organisations, destinations and attractions to adapt their marketing to meet the needs of the new Chinese traveller in a complex digital ecosystem.
Create a Chinese web presence for travellers on the go
Mobile devices are the tool of choice for young Chinese travellers. And they expect a seamless experience from the very moment they are entering your website. Sinorbis can help you turn your Chinese website and landing pages into a mobile-friendly digital experience that captures the Chinese travellers’ imagination.
Tap into the power of search
Chinese travellers research, organise and book their trips online. While Baidu SEO and SEM are greats way to increase the general reach and visibility of your tourism brand, good performance on Sogou will earn you the attention of Chinese millennials. Leverage Sinorbis’ insights and tools to outrank your competitors on all major Chinese search engines.
Increase your reach through shareable social media moments
Many young and connected Chinese travellers get their inspiration for their next trip from the experiences their friends share on social media networks. Use the word-of-mouth and viral effects of WeChat, Weibo and Co to your advantage by creating and managing stunning official accounts for your tourism brand.
Understand what marketing activity is generating bookings
While dreaming up inspiring campaigns is great fun, at the end of the day bookings are what really matters to tourism marketers. Our insights and technology will give you a clear view on the channels that are having the biggest impact on Chinese traveller bookings.
Leverage our insight to optimise your digital presence
Digital marketing is always evolving and tourism marketers need to respond to opportunities, seasonal demands and changing user behaviour as they happen. As a data-driven organisation, we use the latest and most advanced technology so that you can stay ahead of the curve in an increasingly competitive race to woo the Chinese traveller.
Proudly serving brands like yours
The Sinorbis-Netconcepts group worked with hotels.cn to re-launch their Chinese website, focusing on improving traffic and conversions from non-branded keywords whilst also improving user experience. After the implementation of our Search Engine Optimisation initiatives, the Baidu index of hotels.cn increased from 3,200 to 1,684,870 (526%). User experience was improved through the new design of the website which featured highly effective optimisation strategies.
Want to know what it takes to appeal to the new Chinese traveller?
WHITEPAPER
Gain a deeper understanding of the Chinese traveller
In our whitepaper, ‘The Rising Dragon: Touring with the Chinese Traveller’, we draw on the latest data insight to present you with a clear picture of the Chinese traveller.
