How Pharmacare reaches Chinese digital consumers


Following three decades of success on home ground, major Australian producer of nutrition and supplement products, PharmaCare, was looking to tap into the lucrative China market. It wanted to bring household brands such as Nature’s Way, Bioglan, Fatblaster and Skindoctors to mainland Chinese digital consumers.

Airing Wang, PharmaCare’s brand manager for China, said “We wanted someone who really understood digital marketing in China and could help us get cut-through for our brands.”

Lack of in-house Chinese digital capabilities stalled growth

While PharmaCare had strong digital capability in-house to market to Australian consumers, they needed a solution that would allow them to reach and engage with their target audience in mainland China.

According to Ms Wang, they were looking for a way to overcome China’s ‘Great Firewall’, and the ability to build and publish fast-loading landing pages to support their campaign activity.


Sinorbis provided an easy-to-use solution

“Sinorbis was excellent for us,” she said.

Ms Wang cites the Sinorbis platform’s pre-designed website templates, optimised for Chinese audiences, as a key factor in speed-to-launch for PharmaCare’s China campaigns.

“The fact that these Chinese website templates are built right into the platform means there’s no need for digital coding – it’s drag and drop. The whole process is very DIY, but with an account manager from Sinorbis to tap into for support. And the service quality is exceptional.”

Ms Wang is now overseeing PharmaCare’s biggest campaign for China this year, including the digital marketing portion which Sinorbis is supporting on.

“We’re now perfectly set up for digital marketing activity ahead of China’s biggest eCommerce shopping season across Christmas and Chinese New Year,” said Ms Wang.

Andrew Roddam

“Sinorbis provides me with an easy tool that we can use to do everything ourselves. We retain complete control and visibility, and can turn digital campaigns around extremely quickly.”

- Airing Wang, PharmaCare


Built a website fully optimised in China with the in-house team

Regained control over their digital brand presence in China

Full visibility of their marketing effectiveness and tips for search optimisation

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