It's a really easy-to-use platform. I can pull the data I need quickly, in a very simple format, and share it with others as needed.
Clare O'Leary, Advertising and Insights Manager University of Canberra
Learn more ->China analytics your global team can rely on
Measure marketing, sales and campaign performance for all your China channels in one place
Make informed decisions
See which channels and assets convert so you can shift spend to what's working and eliminate guesswork from every decision
Complete visibility across all your data in one place
WeChat, Baidu, websites, campaigns and more. See it all in one analytics tool so you can surface trends across disconnected sources of your data
Track the complete customer journey
From first touch to conversion, spot where prospects drop off to improve conversion rates
Sinorbis Profile connects your data for a complete view of the customer journey
Getting reliable marketing analytics from China is hard. Google Analytics doesn't work, Baidu Analytics can only give you a partial view and because of the Great Firewall, most of this is siloed from the rest of your global marketing.
Sinorbis Profile fixes this by centralising disconnected sources of customer data into one place. See precise, real-time data across your China assets, channels, collateral and content to give you the full picture of what's driving customer acquisition.
Performance and behavioural analytics for your digital assets in China
Visitor and traffic acquisition
Learn how many visitors are landing on your assets, their traffic sources and what region they come from.
Campaign attribution
Measure impact from your campaigns with UTM attribution to track campaigns, sessions, source, conversion rates and channel breakdowns.
Link offline activity with digital channels
Give every event, campaign and partner a unique QR code, so each offline touchpoint becomes a trackable source you can measure by scans, visits and enquiries.
Track conversions and drop-offs
Map the customer journey step by step to understand what drives conversion and where prospects disengage, so you can fix your weak links and double down on what's working.
Know which assets and content keep your audience engaged
Use engagement metrics to help understand which types of content hold attention and drive conversion with your audience.
Understand the performance of your WeChat channels
Track each campaign from broadcast to conversion
Link broadcast performance with outcomes so you know which campaigns convert prospects into customers.
Know which broadcast actually gets attention
Track broadcast performance to understand which content resonates with your audience, with read and click rates on WeChat.
Watch your audience grow
Visibility into WeChat follower growth and engagement.
Track how well your team responds (coming soon)
See who's keeping prospects engaged and identify where your team is strongest at keeping conversations flowing.
Connected to the tools your team already uses.
Sinorbis MEASURE plugs in to your existing CRM and marketing stack, so your customer data flows where it needs to.
See all integrations ->
Connected to the tools your team already uses.
Sinorbis MEASURE plugs in to your existing CRM and marketing stack, so customer data flows where it needs to.
See all integrations ->
China analytics for any industry
See how Sinorbis MEASURE gives you the insights and visibility on what's working in China for your industry.
Measuring what matters in China
That's another great thing about the platform you get constant feedback in terms of the data analytics you're seeing what the traffic is what people are doing on the site.
Peter Geale, International Communications Manager Queensland University of Technology
Another key benefit is the analytics we can view where people are accessing the site we can get information on location demographics and other things that really help us tailor the message to that specific audience.
Ramona Hamilton Cook, Senior Marketing Manager Richmond School District
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The reporting is fantastic as well gives us some really great insights into how our content is performing and how we need to optimise it and changes we can make.
Annie Leyman, Global Marketing Manager Oxford Brookes University
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