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See your institution’s reputation in China

Social listening that helps you understand sentiment about your institution with prospective Chinese students.

China Pulse social listening report for Maple Hill University on a laptop

Know exactly what students are saying

Understand the narratives shaping student conversations

See what’s being said about your university and how sentiment is shifting over time.

Metrics that show what resonates

Understand the key indicators that are shaping conversations and which topics are gaining traction.

Understand your competitive position

Benchmark your visibility, sentiment and share of voice against the institutions you compete with.

Reports built for easy decision-making

Understand which Chinese platforms drive the most mentions and engagement for your institution.

Turn insight into action

China Pulse goes beyond monitoring. Our team interprets the conversations and trends behind the data and turns them into practical recommendations you can act on.

Three phones showing student posts on Chinese social media apps

Our approach

Stage 01

Agree what to track

The brands, keywords and competitors that matter, and the objectives behind them.

Stage 02

Set up monitoring

Always-on listening across WeChat, RedNote, Douyin, Weibo and Baidu and online publications like news and forums.

Stage 03

Collect and analyse

Sentiment, themes, share of voice and emerging trends.

Stage 04

Regular reporting and recommendations

A monthly report and strategic readout from our team, with practical recommendations you can act on.

Real results from education leaders

Portrait of Mutty Dad, Head of International Student Recruitment at Lancaster University

One of the key reasons we worked with Sinorbis was because of the wonderful team who are knowledgeable. They’re friendly, they’re supportive and super informative about what’s happening within China.

Mutty Dad, Head of International Student Recruitment Lancaster University

Learn more ->
Two women talking at a table with a laptop

Sinorbis is great to talk to if you’re really getting started on your Chinese strategy and you want somebody who has the best advice that they can give you.

Renee Ryan, Associate Director of Marketing University of Canberra

Learn more ->

Want to see how China really views your institution?


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