If you can align yourself with strategic partners who make entering China easier, more efficient, more cost-effective, you’re halfway to winning. Sinorbis met all the expectations that we had and exceeded them.
Paul Davidson, Co-founder Koala Eco
A RedNote/Xiaohongshu marketing agency that gets results
Your audience researches and compares on RedNote long before they contact you, we make sure you get found by the right audiences
Why RedNote?
RedNote has become the most important channel for top-of-funnel discovery in China. With a focus on lifestyle content, it’s where the audience you’re targeting spends time, researches products, compares brands, and makes decisions.
400m
Monthly active users
RedNote is one of China’s largest platforms and a discovery engine for brands that want to connect with young, trendy consumers.
800m
Daily searches
RedNote now rivals the major search engines in China. Tap into existing demand so you get seen where your audience is already looking.
We’ll help you build a RedNote presence that gets you found by the right audience
Content and campaigns
A content strategy and calendar aligned with your objectives in China, with production, copywriting, design and localisation handled for you.
RedNote advertising
Feed and search advertising planned around your audience, with localised creative, optimisation and performance reporting handled end-to-end.
Account setup
Setting up a RedNote account can be complex and time-consuming. We handle registration, verification and profile build, so you launch on compliant, credible foundations.
Influencer marketing (KOL)
Creator and KOL partnerships planned around your audience, with briefing, relationship management and performance reporting handled end-to-end.
Turn interest into enquiries
RedNote makes it hard to move people off-platform, so we build a funnel that turns short-term interest into lasting followers and help link it back to your CRM.
How we help you get discovered on RedNote
We build your RedNote presence in three stages: awareness that gets you found, content that earns consideration, and a system to capture the intent that follows.
Build awareness
Grow your reach with RedNote advertising and content built to perform in the For You feed.
Engage your audience
Build trust with content and creator partnerships that show up when people are searching and comparing.
Turn interest into leads
Capture the saves, follows and messages that show real intent, and turn them into leads your team can act on.
Built for your industry
Be visible when families search
Students and young parents spend months comparing institutions on RedNote before they enquire. Be part of that research with content that answers what they are actually asking when it matters.
Learn more ->
Reach travellers when they plan their trip
Travellers plan on RedNote, saving and comparing recommendations as they go. Reach them while they’re searching and have an open agenda.
Learn more ->Turn browsing into a purchase decision
Shoppers use RedNote to research and compare before they buy. Build the reviews and recommendations that turn browsing into a purchase decision.
Learn more ->What our clients say
We wanted someone who really understood digital marketing in China and could help us get cut-through for our brands. Sinorbis was excellent for us.
Airing Wang, Brand Manager for China PharmaCare
Learn more ->Reach students where they actually are
Frequently asked questions
What is RedNote (Xiaohongshu)?
RedNote is a discovery and recommendation platform where people post notes: short posts that pair images or video with detailed written experience. It is used as much for searching as for browsing. People go there to find first-hand accounts and honest opinions before they commit to a decision, which makes it particularly relevant if your audience researches thoroughly before getting in touch.
What does a RedNote marketing service actually include?
It depends on what you need. We can take on a specific part of your presence, such as content production or campaign management, or run the account end-to-end including strategy, content, enquiry handling and reporting.
We already have WeChat. Why do we need RedNote as well?
They do different jobs. WeChat is where you build a relationship with an audience you already have. RedNote is where people who have never heard of you find you, and where they check what everyone else thinks once they have. Most organisations that do well in China use both, with RedNote driving discovery and WeChat carrying the conversation forward.
How do we actually generate leads from RedNote?
RedNote is more restrictive than most Western platforms when it comes to sending people off-platform, so lead capture needs to be designed rather than assumed. We build the route from a note to an enquiry, whether that is a direct message, a form or a hand-off to your WeChat account, and connect it to Sinorbis MEASURE and your CRM so the lead is attributed properly.
Can we find out what people are already saying about us on RedNote?
Yes. Social listening from outside China is difficult, which is why most organisations have no idea what is being said about them. China Pulse monitors Chinese social platforms so you can see how your organisation is being discussed, respond to it, and manage your reputation rather than find out after the fact.
Do I need to use the Sinorbis platform to use our services?
No. Use our services on their own to fill specific gaps, use the platform on its own if your team wants to run RedNote in-house, or combine the two. You choose the setup that suits how your team already works.
Do you work with creators or KOLs on RedNote?
Yes. Recommendations from real people carry more weight than brand messaging on RedNote, which is why influencer and KOL campaigns are part of our service. We identify creators whose audience matches yours, manage the briefing and the relationship, and report on what each collaboration delivers.