Research, insights, tactics and tools for global marketers
Guides, webinars and whitepapers
WhatsApp for student recruitment and conversion
In this webinar, we’ll show you the setup and features of WhatsApp, and how to integrate it with your existing recruitment and conversion efforts.
WhatsApp in the student journey: How universities drive engagement and conversion
While an omnichannel strategy includes multiple messaging platforms, WhatsApp is the most immediate and practical starting point for institutions recruiting international students.
The engagement gap: A deep dive into Sinorbis & Edified's latest research on student acquisition
Student expectations around communication are changing rapidly and this is having a direct impact on where students choose to study.
Omnichannel engagement: A new era of student recruitment
Combining insights from Sinorbis and Edified, this guide reveals why omnichannel engagement is a trend that marketing, recruitment, and conversion teams cannot ignore.
WhatsApp for university marketers and recruiters
Download the guide for practical insights to help your university engage and convert more students with WhatsApp.
Building a B2B acquisition strategy for China
This guide shows you exactly how to approach building a strong B2B acquisition strategy for China.
Building a student acquisition strategy for China
This guide shows you exactly how to approach building a strong student acquisition strategy for China.
Marketing in China: A localisation playbook for Western marketers
Learn how to localise your website, channels, and content for China with insights from BLEND and Sinorbis.
RedNote marketing 101
Whether you're new to RedNote or looking to refine your approach, this guide provides a framework for building an effective strategy on the platform.
WeChat 101 for China B2B
How to leverage China's super app in your business-to-business operations
WeChat for university marketers
We’ve built this WeChat guide to share the tips and tricks we’ve seen get results for real schools and universities: more high-quality applicants and better engagement with Chinese students.
Chinese Website 101
The 101 Chinese website guide for recruiters and marketers looking to better engage Chinese students
WeChat marketing 101
If you are looking to market and sell to Chinese consumers online, and there's simply no way around WeChat. Learn how to build awareness, engagement and loyalty on China's super app.
The future of China recruitment: how to better engage Chinese students via digital channels
China’s data law pivot and breakneck digital evolution have upset business as usual for university marketers and recruiters – who in turn are under pressure to do more with less.
Asia Atlas for university marketers
China may be the most challenging marketing landscape, but Asia's broader digital landscape is incredibly complex also – what works in one market won't necessarily work in another.
India Country Guide
India presents a huge opportunity for international student recruitment. Our guide sets out the challenges and obstacles to consider in this market, and what strategies to implement for success.
Vietnam Country Guide
Unlock Vietnam's education market potential with our comprehensive guide. Understand trends, student profiles, digital strategies, and more.
The ultimate social media guide to sell in China
This guide explores platforms like WeChat, Little Red Book, Douyin, and more, sharing actionable strategies to help you leverage these key channels effectively across the entire marketing funnel.
How to open an official account for your organization on Asia's most popular social media platforms
If you are looking to establish or enhance your presence on Asia’s most popular social media platforms including WhatsApp, WeChat, LINE, Douyin, and Xiaohongshu, this guide is for you.
Shifting global student demand: Asia's role in diversification
This whitepaper from TOEFL® and Sinorbis explores Asia's critical role in global higher education recruitment amid changing student demand.
WhatsApp marketing 101
If you’re looking to engage an audience in Asia, WhatsApp is simply a channel that can’t be ignored. Download the guide to unlock the full potential of WhatsApp marketing for your business in Asia.
Navigating China's new data privacy laws to connect
China’s digital ground rules shifted when the Personal Information Protection Law (PIPL) came into effect on 1 November 2021. We’ve unpacked the legalese to bring you some of the law’s key features
The Rising Dragon: Touring with the Chinese traveller
Sinorbis' draw on the latest information from around the world to present you with a clear picture of the Chinese traveller.
Understanding the Chinese digital ecosystem and B2B online audiences
To reach and engage with Chinese business buyers, it is a must for overseas B2B companies to shift cross-border marketing to online. This guide has been created to help you understand the country's unique digital ecosystem and steadily build your B2B audiences.
Developing a B2B digital strategy for China
This guide is designed to help you set realistic goals and build a robust B2B digital marketing roadmap for China.
China Ready Index
Are Australian businesses equipped to capitalise on the growing demand from Chinese consumers? Find out in this free report.
Chinese website 101
Did you know that 94% of Western websites cannot be loaded in mainland China? Learn how to create a high-performing digital presence for China’s unique online ecosystem.
The ultimate guide to B2B lead generation in China
How to leverage your digital assets to bolster your B2B lead generation in China? Discover top 8 strategies in this guide.